THE FUTURE OF OUTDOOR.
PRISMATIC LABS BUILDS AND INVESTS IN NEXT GENERATION TECH & PRODUCT COMPANIES SERVING THE GREAT OUTDOORS.
PRISMATIC LABS BUILDS AND INVESTS IN NEXT GENERATION TECH & PRODUCT COMPANIES SERVING THE GREAT OUTDOORS.
APPLICATIONS FOR OUR SPRING '26 COHORT OPEN OCT 1, 2025. ENTER YOUR NAME & EMAIL FOR UPDATES.
BEHIND THE NAME.
It took us about 5-minutes to choose our name – the signs were all around us, literally and figuratively. So what's the inspiration behind our name, Prismatic Labs?
grand prismatic spring
It's an homage to the Grand Prismatic Spring in Yellowstone National Park (pictured here). Prismatic Labs is based in Cody, WY, which sits at the doorstep of the east gate of Yellowstone.
prismatic thinking
It's a reflection of Prismatic Thinking, a philosophy of thought that considers multiple perspectives or senses to gain a better, more holistic understanding of a concept or action.
our thesis.
At Prismatic Labs, our thesis is simple. We build and invest in companies serving The Great Outdoors. We're usually the first check in the door.
lifestyle products
data | analytics | AI
Consumer apps
ECOMMerce | Influencer
travel & tourism tech
Events | Training
OUR #WHYOMING.
We're pioneering a movement we've coined called 'Destination Entrepreneurship' – we want to work where we play.
For us, Wyoming is paradise – 24/7 access to every outdoor experience we love, from fishing, to hiking, to camping and hunting – and everything in between.
Our #WHYOMING is helping other like-minded entrepreneurs launch & build their companies here in paradise.
THE RISE OF "ZOOM TOWNS" & DESTINATION ENTREPRENEURSHIP
The term "Zoom Towns" describes communities experiencing significant population increases due to an influx of remote workers. These towns, often located near natural attractions like ski resorts or national parks, have become popular as remote work allows people to live in locations previously considered vacation destinations. [Wikipedia]